- It keeps you top-of-mind. People are busy, and they might forget you're in real estate unless you remind them periodically.
- It builds trust and familiarity. Regular contact strengthens the relationship, making it more likely they'll choose you.
- It generates referrals. Happy clients and contacts are your best source of new business.
- Opening: A friendly greeting and a brief check-in.
- Value Proposition: A reminder of your expertise and how you can help.
- Call to Action: What you want them to do next (e.g., contact you with questions, refer someone).
| Purpose | Content Idea |
|---|---|
| Nurturing | Sharing market updates or helpful homeownership tips. |
| Asking for Business | Directly asking if they or anyone they know is considering a move. |
| Appreciation | Thanking them for past business or referrals. |